MoMo London – So Much Available, So Little Time

Mobile Monday’s London chapter had a good night yesterday. In addition to great attendance, the presentations included everyone and everything in mobile GPSing: SkyHook’s Loki – the iPhone GPS software providers, FireEagle – the baby out of Tom Coates’ Yahoo! Laboratories cleverly branded BrickHouse, Google Gears, Ninetyten – a UK Buddypinging service that worked when demoed!, and Locatrix, a Brisbane, Australia mobile services company that has managed to work out a revenue relationship with Telstra for their Uandme service. Ah, and Rummble, the clever mobile community from Andrew Scott & co.

With all these great services working to perfection, and gaining subscribers, the question of privacy was brought up by Daniel Appelquist from Vodafone. Yes, indeed, we are not in South Africa were no one cares and each person manages their own privacy settings. Here in the UK, land of the nannies, we feel compelled to watch out for the people. Something that others, namely Facebook and mySpace, don’t, but until those naïve teens and attention-seeking individuals grow up or their details fall in the hands of HR managers. When the UK has the most CCTV cameras per square meter, and young people get stabbed by early-adopters of gangster lifestyle, educating users about privacy settings makes more sense than watching over their antics. Transforming early users into savvy mobile consumers is a gift that only some know how to do. Rummble is all about Trust and the company knows a whole deal about this. Perhaps they’ll be the ones to teach us all.

In a world with so much choice, with the iPhone bringing to us this massive ecosystem of mobile services, as Peggy Anne Salz cleverly points out, how is the consumer to choose what makes sense for their lifestyles. I like Rummble but I also see myself using Buddyping, although not so often because both of them require quite a lot of good will and input not just from me, but from my friends… and you know the truth about “people are lazy… or a bit absent-minded when it comes to updating their locations, or activities, or rating that coffee house they liked so much when they visited Bath”.

In this candy store of choice, how are we to choose what will clearly give us significant satisfaction to become a regular use/behaviour in our increasingly mobile lives?

Maybe one additional chapter for Mobile Internet For Dummies, now on sale.

And I still have not gone into questioning the revenue models… which is a whole other cake…

One Response to “MoMo London – So Much Available, So Little Time”
  1. Eric Donovan says:

    I think you’re right, “people are lazy” which might be a problem for Rummble, plus when people are out and about, they mostly have limited time and already have something to do which they’ve arranged beforehand and are not necessarily open to meeting up with a random friend who happens to be in the area, which might be a problem for Buddyping type services. I think the models need to be tweaked somehow to better match true social behavior and needs, they’re getting close, but they’re not quite there yet IMHO.

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