Michel Gondry is probably the most talented filmmaker these days. Not only is he the only one to have shot an all-in-camera feature film – Eternal Sunshine of the Spotless Mind, but has now joined our Forces Against Copyrights Evil (*joke*) with Be Kind Rewind.
According to Gondry, “Sweding is “you take what you like and mix it with some other things you like and make a new thing. It’s not the thing it was but now it’s a new thing based on the old thing. It’s putting you into the thing you like. That’s “sweding”.
Here is Michel “sweding” his own trailer.
I am banging on this because the reality is emerging now amidst filmmakers themselves, who do not mind when fans do remixes of their films. I had conversations about this at Cannes and it is definitely a topic that will get bigger as the year progresses and independent filmmakers get closer to their fans by letting them co-create. Be kind, rewind is a co-created film and a sweet metaphore of what this wave brings to us all. Rent it. It’s now on video. And go to this site to watch all the “sweded” films Jack Black and Def Mos did on the film. You will want to shoot your own home movies.