MWC: The Hangover


MWC is a frenzy of press events in the morning, developer presentations during the day, and parties that kick-off at 4.00 pm or 5.00 pm and sprawl across the city. The Fira – the exhibitions centre – it’s just not enough. And actually, the GSM Association is losing revenue to other venues that the big brands take over for their tradeshows. 50,000 people decended upon the city of Barça, of Art and and of the merely 1.7m dwellers that each year triple and cuadriple the prices of hotel rooms in an effort to grab the mobile euros. My first MWC was in the lovely Cannes, in the South of France. It was 1997. We were a handful. Now MWC is like going to Vegas on a barchelor(ette) party.

The best surprises for me where as follows:
- In spite of the mammoth stand that Samsung fitted with all their flashy toys, across from it, a more modest-sized LG stand got mobbed every single day. I could not even walk through it. LG and its 3D products are the “wow” factor kids in the multimedia section.
- Google owned the place. They even built a massive slide that had at the end a photo-finish camera taking snapshots of your landing. With Android taking 60% of the voice market, you can take this conference with a pinch of salt, considering that last year the didn’t even bother with it. Well done, guys. Eric Schmidt delivered his now “cult” speech a day earlier and then went onto Berlin to deliver an even scarier message. He basically breezed through MWC onto greener and more important fields. As he should, because he can. Jobs is not the only diva in town, in case you didn’t know it.
- HP Tablet is going to make you want to ditch your toy-iPad to the ground. Mark my words.

My luggage never made it to Barcelona, so I went the whole week in 7-inch heels that now have me walking like a Chinese doll. Pain is not a big enough word.

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 405 other followers

%d bloggers like this: